Item: GoTo Webinar
Rating: 9
Author: Gerardo Huerta Robles

Use Cases and Deployment Scope

As a IT Business we have to deal with virtual events with our end customer, at the same time we position our company in the national market. We are still growing in the actual market so a new tool that make possible to reach the goal market is crucial at the moment of create events. With the help of GoTo Webinar we want to made easy this overall requirement.

Pros and Cons

Reports include very nice information about the overall webinar over the time of the event. This is crucial to obtain impact metrics.
Email campaigns are goods, the fonts, styles and invites are outstanding
Tools to create and draft Webinar are easy
Integration with services like Hubspot is very significant for us.

API integration to capture programmatically all the information.
Slido option to make polls
Integration with collaboration products, like softphone or telepresence devices.

Return on Investment

We don't invest on a large scale solution to implement our webinars sesions.
There's option for a subscription-base license
It's a tool that we use as required

Usability

GoTo is one the easy to use app that We have ever seen. Their GUI and dashboard are simple, you can understand at the firts time that see it, features and configuration are in the right place, Links and style configuration for templates invites are easy to use, It doesn't require to have knowledge on graphic design.

We love the AppStore app, you can sync with the calendar of your preference and join to any meeting, call or webinar from it.

Alternatives Considered

Webex App, Webex Webinars and Zoom Events

GoTo provides features that others vendors don't have, analytics dashboard is exclusive for webinars sessions and it provides value to the complete solution, styling invite emails is another feature that will not find on other solutions. The advantage of other vendors is the collaboration ecosystem, Webex has devices and telepresence devices for conference room which is native for Cisco products, but it doesn't mean that GoTo is worse than Webex, Zoom is good competitor but it's not feasible and some information leaks has prove that the solution is not as secure as they said.

Key Insights

Do you think GoTo Webinar delivers good value for the price?

Yes

Are you happy with GoTo Webinar's feature set?

Yes

Did GoTo Webinar live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of GoTo Webinar go as expected?

Yes

Would you buy GoTo Webinar again?

Yes

Likelihood to Recommend

In our experince, GoTo Webiner is best fit for scenarios where don't need to integrate with other services or solution, If you want to create a simple webinar without many interactions GoTo is the best cost value option in the market. Maybe other solutions have their value because they offer different services, in the other hand GoTo has a complete dashboard for reports and analytics which is always appreciate.

GoTo a prominent solution for your webinars, It has all that you need

Overall Satisfaction with GoTo Webinar