Groove works well for tracking email communication
June 16, 2020

Groove works well for tracking email communication

Andrew Toomajian | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Groove

We use Groove across our sales team, and have some adoption within other teams, to track email communication with clients. It's incredibly helpful to have visibility both into clients who have never opened an email we have sent (as we can follow up via phone and make sure we have the right address, aren't caught in a junk folder, etc) and to have visibility into people who are opening emails multiple times without responding. We've closed multiple contracts based on strategic outreach due to information we get from Groove. Once you know someone is looking over what you sent them, it's a great time to drop a line to check in.
  • Visibility into email engagement.
  • Ability to flag emails that aren't opened or read.
  • Ability to create scripts for automated responses.
  • False positives can be an issue - like being notified that an email was opened when it was you opening it.
  • The integration of email scripting can feel a little clunky in terms of how it compares to our normal email process.
  • Depending on how settings are managed, there can be issues separating signal from noise.
  • We've definitely been able to close contracts due to the visibility in people reviewing/re-opening things we sent awhile back.
  • There's also been value in seeing what messages go unopened, and being able to follow up on those issues.
Most of the process feels very intuitive!
Groove was recommended by a consultant and I can't say we did the most thorough evaluation of the other options on the market. It seemed to offer a pretty robust set of features in terms of the things that were most important to us, and integrated well with our use of Salesforce as a CRM.

Do you think Groove, a Clari company delivers good value for the price?


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Did Groove, a Clari company live up to sales and marketing promises?


Did implementation of Groove, a Clari company go as expected?


Would you buy Groove, a Clari company again?


My sense is that Groove is one of the better options on the market, and I've had good experiences with their support teams on the few occasions where I've had questions or issues.
I think its strongest value is in tracking email communications in terms of engagements on the receiving end. It's a big help to see who is looking at what you send out, and when.

Groove Support

I've only needed to reach out for support on a few occasions but I've always found them to be good at understanding the problem and quick to offer helpful and realistic solutions.

Using Groove

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn