Item: Groove, a Clari company
Rating: 8
Author: Andrew Toomajian

Use Cases and Deployment Scope

We use Groove across our sales team, and have some adoption within other teams, to track email communication with clients. It's incredibly helpful to have visibility both into clients who have never opened an email we have sent (as we can follow up via phone and make sure we have the right address, aren't caught in a junk folder, etc) and to have visibility into people who are opening emails multiple times without responding. We've closed multiple contracts based on strategic outreach due to information we get from Groove. Once you know someone is looking over what you sent them, it's a great time to drop a line to check in.

Pros and Cons

Visibility into email engagement.
Ability to flag emails that aren't opened or read.
Ability to create scripts for automated responses.

False positives can be an issue - like being notified that an email was opened when it was you opening it.
The integration of email scripting can feel a little clunky in terms of how it compares to our normal email process.
Depending on how settings are managed, there can be issues separating signal from noise.

Return on Investment

We've definitely been able to close contracts due to the visibility in people reviewing/re-opening things we sent awhile back.
There's also been value in seeing what messages go unopened, and being able to follow up on those issues.

Usability

Most of the process feels very intuitive!

Alternatives Considered

Groove was recommended by a consultant and I can't say we did the most thorough evaluation of the other options on the market. It seemed to offer a pretty robust set of features in terms of the things that were most important to us, and integrated well with our use of Salesforce as a CRM.

Key Insights

Do you think Groove, a Clari company delivers good value for the price?

Yes

Are you happy with Groove, a Clari company's feature set?

Yes

Did Groove, a Clari company live up to sales and marketing promises?

Yes

Did implementation of Groove, a Clari company go as expected?

Yes

Would you buy Groove, a Clari company again?

Yes

Likelihood to Recommend

My sense is that Groove is one of the better options on the market, and I've had good experiences with their support teams on the few occasions where I've had questions or issues.
I think its strongest value is in tracking email communications in terms of engagements on the receiving end. It's a big help to see who is looking at what you send out, and when.

Support Rating

I've only needed to reach out for support on a few occasions but I've always found them to be good at understanding the problem and quick to offer helpful and realistic solutions.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Familiar	None

Groove works well for tracking email communication

Overall Satisfaction with Groove