Super intuitive, easy to set up, erases the painful memories of Google Analytics 4. Good job Heap!
October 26, 2022

Super intuitive, easy to set up, erases the painful memories of Google Analytics 4. Good job Heap!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

We're a marketplace business with a geographic element to our performance. We use Heap to look at the conversion of the website both at an overall level and by user location. This allows us to understand areas that have a lower or higher conversion, which then allows us to investigate deeper why. We also use it to assess standard areas such as the performance of marketing channels, drilling down into each one, and user journeys, as well as look at things like retention rate and usage of our B2B product.


  • The Auto Capture function does indeed save quite a bit of time, and being able to build new reports off historical data is really valuable.
  • Interface is really intuitive and user-friendly. Much easier to pick up and use than GA.
  • Building reports out on the fly is really quick and easy, allowing you to give right into all kinds of analyses.
  • The Event Definition screen is really useful, giving a quick glance at the most used events, which you then decide to turn into conversions or goals if you want.


  • Could maybe do with some more guidance or out-of-the-box help in setting up ecommerce-specific reporting, as it almost always will need a custom setup.
  • There's quite a lot of extraneous data in the funnel reports, e.g., auto-suggestions of steps to add in, that I feel create more noise than clarity (I don't particularly want to add in a name field to the steps, for instance).
  • I find the Influence and Path reports pretty hard to fathom, so don't use them much. Can see how they would be useful, but they are too difficult to understand.
  • I found Marketing Channel set up weirdly difficult to wrap my head around, whereas it's much easier in GA. In general, more around attribution of marketing channels would be good.
Heap is way, way more intuitive, and easy to use than Google Analytics 4. It took so much effort to set up the simplest reports in the GA4 interface, which is also a huge mess at the moment. Heap obviously lacks the tighter integration with Google products, meaning you have to set up manual tracking. If they could solve that, i.e., have more integrations with third-party marketing platforms that save you from having to add manual tracking, that would be amazing. Similarly, Heap's marketing and attribution features aren't as powerful as Google Analytics, which is understandable given their respective focuses, but bringing that up to par (for free, not for an extra cost) would make Heap, for me, a no-brainer decision vs. GA.

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Purchase funnel analysis is super easy to set up, and the 'alternative path' functionality is really helpful. Those kinds of reports being available straight out of the box are really useful. The segmentation functionality is really easy to use and much more powerful than GA. It'd be great to have more marketing channel performance and attribution reports available out of the box, so it doesn't solely focus on product analytics and can become a true one-stop shop for analytics.


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