Product Intelligence Software

Best Product Intelligence Software include: (discontinued), Sprig, Apxor and GfK Etilize.

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Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

2 is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.


Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel…

Quantum Metric

Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience.…

Amplitude Analytics

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to…


SellerApp is a behavioral eCommerce analytics software that provides Amazon sellers insights derived from their data through tools and reports to help optimize and generate more sales. This E-Commerce solution allows sellers to fully capitalize and take complete advantage of the…


Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly helps the user to innovate and enhance products to provide…

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Pendo Feedback (or Receptive /, acquired by Pendo in 2019) was a SaaS product demand intelligence platform used to collect product feedback and feature requests from customers as well as internal teams. Some years after the acquisition, the product was discontinued.


Sprig (formerly UserLeap) headquartered in San Francisco offers user research technology that helps research and product teams learn from their customers in real-time and deliver product experiences. Sprig is used to ensure user research happens early and often throughout the product…


Apxor is a company specializing in the smart in-the app market.

First Insight InsightSUITE
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First Insight provides the retail industry with a platform for collecting the Voice of the Customer and Zero-Party Consumer Insights.

GfK Etilize
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GfK Etilize, is a product intelligence solution designed to ensure product content is complete, accurate, standardized and optimizedfor search relevance, designed to provide: Detailed product attributesTitles and marketing descriptions optimized for SEOParametric product searchFeature…

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1Flow is a customer insights platform powered by AI. With 1Flow, product, design and UX research teams can launch targeted in-product surveys in websites, web applications and native mobile apps to collect user feedback. It can also be used to measure NPS, CSAT, CES, PMF scores…

Learn More About Product Intelligence Software

What is Product Intelligence Software?

Product intelligence software is used by businesses to evaluate how their products are performing for consumers. Product intelligence drives business innovation. This intelligence serves as valuable input for product enhancements and new features. It enables businesses to better understand a product’s strengths and weaknesses.

This intelligence is produced by gathering and analyzing information on how consumers are interacting with your product. It can also provide information on how consumers view a competitor’s products. By enabling the creation of better products and experiences, the software promotes consumer satisfaction and facilitates brand engagement.

Product Analytics tools are a major source of product intelligence data. Product analytics offers insights into how customers are using websites, applications, and products. This helps answer questions like:

  • Who are your power users?
  • How do they engage with the product?
  • Why do customers convert, or not convert?
  • How are product features related to customer retention?
  • Do new features provide the expected results?
  • What are the main drivers of engagement, conversions, and retention?

Product intelligence software uses event-driven models, which track individual user interactions with a product. By collecting all a product’s events for a specific individual, it provides a complete picture of a specific user’s journey within the product.

Product intelligence software automates the collection of user behavior data and includes text analytics to analyze customer reviews, social media comments, and ratings for your product. It also gathers information from customer interviews, surveys, and focus groups—providing a complete picture of how your customers feel about a product.

Product intelligence software is used to test new product features and gauge which modifications have the greatest impact on a product’s potential. Monitoring product performance in this manner helps measure consumer sentiment for new product releases.

Product intelligence software is used by teams involved in product development, design, branding, and marketing. Typically users may include product managers, product designers and developers, and marketing managers.

Product Intelligence Software Features

Most product intelligence software products will include the following features:

  • Collects and analyzes product performance data
  • Tracks and analyzes user behavior
  • Gathers and analyzes consumer feedback
  • Group analytics
  • User workflow analytics
  • Data management
  • Integration from apps and servers using customer data platforms or product intelligence software SDK’s
  • Dashboards, data visualization, reporting, and alerts
  • Security and privacy controls

Product Intelligence Software Comparison

Consider the following when purchasing product intelligence software:

  • Scope: Product intelligence software and product analytics tools are closely related. Product intelligence software consolidates multiple views of product performance, offering a comprehensive account of product performance, while many product analytics tools are designed to focus on specific aspects of product performance. The line between the two is often blurred in vendor products. Evaluate whether a broad or more narrowly targeted approach to product performance best addresses your needs.
  • Integrations: Will you be leveraging your existing customer data platforms as input to your product intelligence software, or will you be using the product intelligence software’s software development kits for that purpose? Does the software readily integrate with the major cloud data warehouses you may be using?

Pricing Information

Basic versions with a limited number of users and features are free. Starter plans range from $25 to $399 a month. Mid-range plans cost around $599 a month. Large scale and fully-featured products requiring obtaining a vendor quote.

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Frequently Asked Questions

What does product intelligence software do?

Product intelligence software gathers and analyzes information from consumer product interactions along with consumer opinion to help businesses understand how their products are performing. This intelligence drives product innovation and product enhancements.

What are the benefits of using product intelligence software?

Benefits of using product intelligence software include:

  • Guides product development and accelerates product innovation
  • Identifies key product features and those that need improvement
  • Creates a better customer experience, contributing to improved customer satisfaction and brand loyalty
  • Provides competitive advantages
  • Improves quality control and product analytics scalability

What are the best product intelligence software products?

How much does product intelligence software cost?

Product intelligence platforms with a limited number of users and features are free. Basic plans range from $25 to $399 a month. More advanced plans begin around $599 a month.

Enterprise-grade product intelligence plans that are very feature-rich typically require obtaining a vendor quote.