Item: Hootsuite
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use HootSuite's free version to schedule social media posts on our platforms. We primarily use it for Twitter, although we have used it for Instagram and Facebook in the past too. The other feature I really like is that you can add channels to watch and/or listen to certain content. I added in channels for posts we are tagged in and our hashtag so that we don't miss the chance to interact and be social.

Pros and Cons

Social media scheduling
Social listening and feeds
Cross-channel dashboard

Connecting Facebook and Instagram is harder, I've had to re-connect them multiple times.
The free version is really limited, it's better to invest in the paid version and get the full functionality of the platform if you can.
The number of posts you can schedule is really limited. We used to be able to schedule 30 posts/tweets with the free version and now we can only schedule six or eight.

Return on Investment

Marketing efficiency
Time management and efficiency
Content engagement

Alternatives Considered

Sprout Social and Falcon.io

Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.

Support Rating

I haven't actually used their support, but there seem to be enough options for it that it looks like they are happy to offer support.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

This is [a] great software [Hootsuite] to help keep your social media running so you do not need to be there all the time. I recommend that social media managers without the budget for a paid version use their free version. We primarily use it for Twitter now, and it helps us stay social with our audience and keep the account active. For the best use of the service, the paid version offers increased functionality.

Social Media Management Made Easier

Software Version

Overall Satisfaction with Hootsuite