Solid tool that makes my life easier!
October 13, 2023

Solid tool that makes my life easier!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Professional

Overall Satisfaction with Hootsuite

In the past, Hootsuite has helped to wrangle scheduling across a variety of social media platforms for a wide variety of brands in our ecosystem. It saves us the time from manually creating posts in each platform and can queue up for easy scheduling to allow for less overlap between brands, channels, products, etc. In addition, it has made community management much easier by being able to monitor feedback in real time.
  • Social Media Post Scheduling
  • Multiple contributors to allow for little overlap
  • Reporting on engagement & quantifiable success metrics
  • UI can sometimes be challenging to learn and use
  • Occasional errors with posting
  • Cost is sometimes seen as too much for our business
  • Better ROI on employees with less time being spent on these activities
  • Better management of platforms & systems all in one place
  • More consistency within our social branded experience
Overall it took a while to learn Hootsuite's user interface so its not as intuitive as I would like - sometimes there are issues with certain platforms or some platforms don't connect to the service which still takes time to engage within the platform. It would also be nice to be able to tag other businesses within the automated system requiring multiple post edits
We can engage more people, across more platforms, especially when we're managing multiple brands in one place. We're able to maintain better consistency in posting and the output tends to be better for our customers.

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

It accomplishes exactly what we need it to do - scheduling posts between various brands and brand channels that can be seen by anyone in our company with reporting metrics that help us to build the business case to our upper management team. It reduces the amount of time I have to spend on this activity while making us more productive.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
10
Audience targeting
8
Content optimization
7
Workflow management
8
Automated routing and prioritization
7
Customer interaction histories
7
Bulk actions
8
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
8
Facebook
8
LinkedIn
8
Instagram
8
Pinterest
4
YouTube
7
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
6
Role-based user permissions & privileges
9
Mobile access
8