Hotjar provides an ideal suite of tools for startups
October 02, 2015
Hotjar provides an ideal suite of tools for startups
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hotjar
As the product manager for Kanbanery.com, I have been using Hotjar for almost a year in order to solicit feedback from our clients (using polls and surveys), to get insights into how design changes affect content consumption (using heatmaps), and to find opportunities for improvement in the sales pipeline (using funnels).
- I get the most value from surveys and polls, but especially from surveys. Our clients are very happy to answer questions about their goals and experience and I use that data to improve Kanbanery and to better understand the people who use it.
- I really like the form feedback. Before I started using Hotjar, I had no idea how powerful simple improvements to web forms could be in order to make the experience better for our clients and to improve sales for us.
- For several months, we experimented with adding, removing, and repositioning elements on our landing pages based on heatmap data in order to learn to make it as easy as possible for people to find what they are looking for in the appropriate order.
- The funnel analysis is useful, but without support for cohorts, it can be difficult to interpret. For example, I want to know how well our landing page converts visitors into sales, but there is no way presently to distinguish between first-time visitors, repeat visitors, and existing clients.
- Using data from Hotjar, I've been able to get feedback from hundreds of clients and interview dozens of people, which not only gives me much better insights into their environments but strengthens our relationships.
- We have almost doubled the conversion rate of our landing page based on Hotjar data.
- Crazy Egg and Intercom
I prefer Hotjar to the competition for two reasons.
1) Hotjar combines all of the most useful tools for gathering qualitative and behavioral data from users and visitors into a single tool.
2) Hotjar has achieved a balance of functionality to usability that is almost ideally suited to my needs. Other, more specialized, tools have more features, but they are more difficult to use for that very reason.
1) Hotjar combines all of the most useful tools for gathering qualitative and behavioral data from users and visitors into a single tool.
2) Hotjar has achieved a balance of functionality to usability that is almost ideally suited to my needs. Other, more specialized, tools have more features, but they are more difficult to use for that very reason.
Using Hotjar
1 - Hotjar is used by our product manager to gather feedback from our visitors and clients and to find opportunities for improving the sales funnel.
1 - Hotjar is very easy to use and requires no technical skills once it's been implemented.