Hotjar provides useful insights for our small company
May 24, 2021

Hotjar provides useful insights for our small company

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

Both the marketing and web team within our organization use Hotjar to gain insights on how our customers are using our website and to find improvements that we can make to the customer experience. We use surveys, heatmaps, recordings, and funnels to gain actionable insights that we can use to improve.
  • Surveys - we like that we can put these on individual pages that need improvement to gain insights
  • Easy to use interface - all team members have easily been able to implement
  • We like the email notifications when surveys have been completed
  • They are switching from manual to automated heatmaps, and we don't always get as good of data
  • Would love more options in the free version
  • Surveys
  • Heatmaps
  • Recordings
  • Reduced cost by providing valuable user feedback
  • Increased efficiency by not needing to scope out specific user feedback
Hotjar gives us what we need at no cost - great for a small organization. We used VWO when we worked with an agency for some marketing needs. It was a really useful tool that essentially does what Hotjar does for us, but it was cost prohibitive once we were no longer working with the agency. Hotjar has similar tools that work just as well for our small company.

Do you think Hotjar delivers good value for the price?

Yes

Are you happy with Hotjar's feature set?

Yes

Did Hotjar live up to sales and marketing promises?

Yes

Did implementation of Hotjar go as expected?

Yes

Would you buy Hotjar again?

Yes

We especially love the surveys within Hotjar, and we have gotten lots of good actionable feedback that has either validated some assumptions we have or has provided us with new information that has helped us improve our website. We also really like having access to the recordings of users on our site so that we can see specific actions or paths that users are taking as they navigate through.