Review: "Use Hubspot to Shoot Red Bull Into Your Content and Inbound Marketing Efforts"https://www.trustradius.com/marketing-automationHubSpotUnspecified8.312941012013-11-06T21:19:12.358Z
Overall Satisfaction with HubSpot
- They do a great job with technical support, phone rings and a real person sitting in Boston picks up. I've never had a bad experience with their support team, it's obvious the value customer service.
- Hubspot gives us a simple solution to managing our website - blog articles, pages, pictures, galleries, etc. Previously we were reliant on a marketing agency that charged by the hour for the simplest of website revisions.
- They do a great job with teaching you inbound and content marketing best practices. Their user academy is great for taking online training courses to learn more about their tools, they're engaging and interactive.
- Room for improvement with the old blog platform, which our company still remains on. Although this has been updated now with their recently released Content Optimization System (COS), it's a fairly large effort to migrate our pages and website style to this new platform. This blogging tool that I'm currently using could be easier to use relative to arranging pictures and working with bullet and numbered lists. Part of that is because of our site's unique style sheet and I believe many of these "bugs" are fixed in the new COS.
- Leads from our digital marketing efforts have resulted in 4 closed customers over the past 2.5 years. Our sales cycle is anywhere from 6 months - 3 years, so this isn't bad at all, especially with a large contract amount per customer.
- Leads generated using Hubspot come in 24/7, almost like having a sales guy pounding the streets on nights and weekends as well as during normal business hours. Much more efficient lead conversion, and much higher lead quality (and percentage of project discovery) than produced with other sales strategies like Dodge Reports, cold calls, emailing.
We've developed our entire marketing and sales strategy to be centered around using Hubspot's tools. We plan to add employees and time to this online lead generation effort, and Hubspot makes it easy to scale with more users of the software. For our company, the Basic package makes so much sense in terms of ROI that we'd be bleeding money if we stopped using Hubspot. What we'd have to do is spread around our efforts across several different software marketing tools.
I'd suggest they have a specific plan in mind for onboarding of the program to their company. Have at least 1 employee that can devote 20 hours/week to learning Hubspot and spending time in the training classes. Then have a plan for the whole company to get involved in these digital marketing efforts. It's just like having an Indian with no arrows if you don't have the people/time to devote to getting the most out of the software.