As far as marketing weapons go... Hubspot is the elusive great white shark armed with lasers riding on the back of a t-rex!
Overall Satisfaction with HubSpot
We use HubSpot to manage our content creation, lead generation, email marketing, and general marketing automation. It allows us to put things on auto pilot and do more with less. Instead of continuously executing at the ground level we can set up workflows and then keep tabs on performance... adjusting, tweaking, and fine tuning.
- Email Marketing - great tool for putting together email blasts
- List segmentation - easy to segment lists of prospects based on many detailed and useful criteria
- Landing page creation - creating a landing page is very easy, especially when you have established a template
- Integration of authenticating forms with social credentials seems like a no brainer but is not included or offered
- At first it is overwhelming in it's depth... Not necessarily a bad thing but if I had to pick something... ; )
- Some of the recommendations like creating personas could be better served by integrating it into the tool instead of print offs (this is done during the onboarding process)
- Better conversion from visitor to lead
- Makes it much easier to achieve traction in your business as it makes your marketing much more manageable
- Making changes to marketing is much easier and faster
It is much less expensive than Marketo and seems to have a lot more value. We were close to purchasing Marketo a few years ago and then came across HubSpot. Prior to that we were using MailChimp and doing everything manually... It was very time consuming, being able to bring everything under one umbrella has allowed us to leap frog forward.
I would renew it with out a doubt. I can't imagine working without HubSpot, the leverage it provides is immense. It would be like going back to traveling in a horse drawn buggy when you are used to driving a Lexus with heated seats, steering wheel, and of course bluetooth integration. : )
There has to be a minimum amount of revenue generated by the business to make it a viable option. It is a big up front investment paying for a year at a time if you don't have the business to support it. That being said there are lower levels of the product, I just have not used them personally. It may not be appropriate for a strictly e-commerce site that is selling a well understood product.