As far as marketing weapons go... Hubspot is the elusive great white shark armed with lasers riding on the back of a t-rex!
Updated April 08, 2015
As far as marketing weapons go... Hubspot is the elusive great white shark armed with lasers riding on the back of a t-rex!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- All
Overall Satisfaction with HubSpot
We use HubSpot to manage our content creation, lead generation, email marketing, and general marketing automation. It allows us to put things on auto pilot and do more with less. Instead of continuously executing at the ground level we can set up workflows and then keep tabs on performance... adjusting, tweaking, and fine tuning.
- Email Marketing - great tool for putting together email blasts
- List segmentation - easy to segment lists of prospects based on many detailed and useful criteria
- Landing page creation - creating a landing page is very easy, especially when you have established a template
- Integration of authenticating forms with social credentials seems like a no brainer but is not included or offered
- At first it is overwhelming in it's depth... Not necessarily a bad thing but if I had to pick something... ; )
- Some of the recommendations like creating personas could be better served by integrating it into the tool instead of print offs (this is done during the onboarding process)
- Better conversion from visitor to lead
- Makes it much easier to achieve traction in your business as it makes your marketing much more manageable
- Making changes to marketing is much easier and faster
- Marketo,Mailchimp
It is much less expensive than Marketo and seems to have a lot more value. We were close to purchasing Marketo a few years ago and then came across HubSpot. Prior to that we were using MailChimp and doing everything manually... It was very time consuming, being able to bring everything under one umbrella has allowed us to leap frog forward.
HubSpot Implementation
- Implemented in-house