HubSpot is pretty awesome!
Software Version
Professional
Overall Satisfaction with HubSpot
We are a HubSpot partner agency. So we use HubSpot ourselves and sell the software to clients. Our clients love HubSpot because it is simple to understand and the idea of inbound marketing makes sense. We love HubSpot because everything is in one place, which makes serving clients' needs so much easier.
- HubSpot is great for sending emails and then seeing the email performance. It goes one step further than many email sending services because it ties all email activity back to an individual contact record.
- I also really love the list performance tool in HubSpot. It is really cool to see how a list is growing (or shrinking) and see how contacts on that list are interacting with you (shows email opens, contacts who have visited your site, etc.)
- The workflows tool is great - I can set up automated emails to go out based on a contact property, joining lists, and more.
- HubSpot just released new editing tools for email, web pages, landing pages. Like anything new, it takes some getting used to. I don't really love it yet...but may change my mind at some point.
- HubSpot also released a new list building tool. I don't like it because it is hard to see what is already included as criteria on your list while you are working on adding additional criteria.
- Unless you buy in at the enterprise level, you don't get access to some of the better reports. They just added a reporting add-on...but that also costs $$.
- HubSpot has enabled us to collect leads and gather insight on them before blindly reaching out to them.
- When combined with the CRM, HubSpot is great at keeping all of our lead records in one place which saves time for us.
- We are able to sell more HubSpot subscriptions because we use it ourselves.
In the past I have used Campaign Monitor to send emails - which worked fine. But the email information doesn't tie back to an individual's record. So I could tell who opened the email I just sent - but I couldn't see that they have opened ALL of the emails I have sent...HubSpot's contact records and lists really help grade leads in that way.
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