Item: HubSpot Marketing Hub
Rating: 10
Author: Laura Ball

Use Cases and Deployment Scope

We use Hubspot as our marketing platform. It gives us a centralized space for all our marketing initiatives. It solves business problems like how to send email to mass amount of people, it gives us reports to prove ROI, and it integrates seamlessly with our blog site WordPress.

Pros and Cons

Hubspot's customer support is fantastic. They're prompt, knowledgeable, and consistently courteous.
Hubspot's program is very intuitive; it doesn't take a lot to get up and going. Easy to teach yourself, but the Academy has been an invaluable source, as well.
I like how much customization Hubspot allows you to do with its apps. I can customize almost anything in an email, a landing page, or even how I want my reports to look. I think Hubspot is great at fostering ownership of your product.

I wish I could choose my own font size instead of the given default sizes. Sometimes a jump from 18 to 24 font is too much than what I wanted.
I wish finding particular colors for fonts were easier, as well. It's really difficult to point and click on any color on the swab and get what you were looking for. If there were a scale or a better method of choosing colors, I think it would be easier.
Is there an Academy article that lists and describes the functions of the support teams that Hubspot has? I ask because when I inquired about a particular format for our blog template, I discovered that instead of asking our site manager(s), there was actually a team called Design Triage that I needed to be talking to instead. I don't want to waste customer support's time if I knew there was a more efficient way of finding who I need.

Return on Investment

Based on our email campaigns, we've driven 4,582 visitors to our website. Both of these things are managed and driven by Hubspot.
We've captured about $2.2M in opportunities through our emails, content offers, and lead generation.