HubSpot Review
Software Version
Professional
Overall Satisfaction with HubSpot
We use HubSpot for our own marketing management and automation, as well as for our clients. It's absolutely the best CRM out there - in-depth analytics, easy management, great user experience. This tool is super comprehensive and will allow you and your team to set up and follow entire campaigns, create content, monitor and engage, even assign tasks and manage the projects. It covers CRM, marketing, and sales - all of it united and interconnected. It made it easy for our team to work together, streamline our efforts, helped in lead generation and nurturing all the way to the customer stage.
- Clear-analytics - their dashboards are amazing. You can clearly track lead generation sources, and actions your subscribers took after they converted. Did they keep reading your content? Checked the pricing page? Clicked on CTA?
- Lead scoring - you can assign each action a specific number of points and make sure that your sales team gets SQLs interested in your product/service. Lead scoring and nurturing through HubSpot will help you position yourself as a source of value rather than a seller.
- Email Marketing - Easy and simple campaign building, automation, tracking, and analyzing.
- Leadflows - easy optin solution for your site that's integrated with your campaigns. And at no additional cost!
- Landing Pages could be better. Changing/designing them is not very easy if you're not willing to purchase already made templates. Having functionality to build pages easily, like you can in LeadPages or ClickFunnels would bring Hubspot's game to a whole new level.
- Blogging - feature to import blog posts straight from a document (like Google Drive) would save us hours of work!
- Since we started using it we managed to streamline and focus our marketing efforts that resulted in higher lead generation and sales.
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