Item: HubSpot CRM
Rating: 9
Author: Jake Bodmer

Use Cases and Deployment Scope

The HubSpot CRM platform lets us build funnels that convert for us. The UX is easy and quick to set up and the costs are nominal for the return we see since leveraging the product. We use it primarily for marketing purposes for new customers, leads, and retention efforts. The automations we can setup are excellent to help scale our capabilities with a lean team. Definitely a product worth exploring when looking for a CRM platform.

Pros and Cons

Marketing automation
Landing page creation
Reporting and analytics

User experience: While it's pretty good some times, it's not as intuitive as you'd like.
Products and features are often focused on B2B and don't always solve a B2C challenge.
Pricing can be a challenge; that can scale just as quickly as you do.

Return on Investment

Improved funnel conversions rates increased new customer acquisition.
Retention has improved due to easy email marketing automation.
Prospect flows! Making sure we don't miss out on any potential sales.

Alternatives Considered

Sailthru

I think the major difference here is that HubSpot is focused more on B2B companies while Sailthru is more set up for B2C companies. It's important to select the right platforms and partners for your specific needs. HubSpot has many more tools and products that make a B2B marketer's life simple and easy. Both are fantastic options but it comes down to your personal/company needs.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Braze, Klaviyo, Salesforce Commerce Cloud

Usability

It's a very straightforward product. It's easy to get up and running with for a first-time user and as you get deeper into the feature sets it really grows with you. It scales well so as you need more capabilities they have many of the features you'd want as a marketer. It's an enjoyable product to work with.

Support Rating

I think the support could be much better. They try to answer questions fully and as quickly as possible but not sure if it's a volume issue. Most of their resources are fairly useful so that does help a lot, but it's also where their CS team will point you in most cases.

Likelihood to Recommend

It's a product I've used multiple times over the course of many years. They continue to release new products to increase their capabilities and make a marketer's life easier. It's a great tool to get up and running with for a smaller team. It's fantastic to help any size time scale in a meaningful way and get the most out of your efforts.

HubSpot CRM User Review

Overall Satisfaction with HubSpot CRM