User friendly market leader -- would recommend. | TrustRadius

Use Cases and Deployment Scope

We use HubSpot CRM for multiple uses: Communication around updates for existing clients, product/service announcements to existing clients and prospects, along with marketing automation for lead nurturing of prospects. Its ease of use allows for speed and the technology allows for visually pleasing messages.

Pros and Cons

Marketing automation / sequence messaging.
Contact database organization.
Data tools for analytics.

I would like additional coaching -- share what your most successful clients are doing to improve click-thru's and engagement.
Identify engagement levels across contact database (top engaged prospect group).
No others right now.

Return on Investment

Additional sales opportunities.
Electronic feedback of market engagement (transparency).
Break-even ROI.

Usability

8

I've only tried Mailchimp and that was not a good user experience.

Alternatives Considered

Mailchimp

Mailchimp's UX/UI was poor. We have been much more impressed with HubSpot CRM.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Salesforce.com, Semrush, SpyFu

Likelihood to Recommend

Very well suited for already engaged customer base(s). Not as strong for emails that haven't opted-in already.