Item: HubSpot CRM
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

I use HubSpot to centralize all the contact info from my prospects and to engage with them using automated sequences, emails, and calls. Also, I use HS for the forecast and the funnel of my interactions. It helps me to prioritize a lot and to be agile and strategic in creating and sending communications to my clients.

Pros and Cons

Forecasting with Deals.
Commercial Campaigns with automated sequences.
Centralization of contacts.

HubSpot should add a warning before including contacts in sequences, saying that the contact has a different owner. This would help teams to avoid taking or using contacts from other teams o reps.

Return on Investment

Increased lead generation.
Increased revenue growth.
Increased forecast accuracy.

Usability

By far the best UI and UX ever. Way better than others i have used. Everything is so easy to understand and use...

Team Alignment Benefits

Both teams are well integrated. Commercial campaigns with sequences have worked well both for obtaining new leads and also for positioning our brand with potential customers.

Alternatives Considered

Only the sales hub.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

ZoomInfo SalesOS, LinkedIn Sales Navigator

Likelihood to Recommend

Well suited for companies that need to boost their commercial efforts and sales teams. I think is always going to be well-suited if you use it to boost marketing and sales. If you want to track finance or accounting or something like that you should use other tools or ERPs.

HubSpot for a SDR at small software company.

Overall Satisfaction with HubSpot CRM