Item: HubSpot CRM
Rating: 8
Author: Dave Jung

Use Cases and Deployment Scope

We us it for all our BDR prospecting and hunting opportunities for new clients. It also integrates into Salesforce nicely.

Pros and Cons

Integration with Salesforce
Very popular and widely used so loads of people are familiar with it
Loads of learning material

Price, huge value and needs lots of justification for the cost when renewing
Support is hit and miss when we need it

Return on Investment

ROI is generally low as the cost to invest is high, but a high demand for the product is generally what keeps us using this as change is generally not welcome in this subset of users
The BDR's are very familiar with this and can either get loads of online training or peer help

The overall use is pretty shallow learning curve as the users want minimal effort to complete and move onto the next opportunity. So, widely used with the subset of BDR's and easy to adopt by peer training or loads of online training.

Alternatives Considered

Salesforce Marketing Cloud Account Engagement

The Saleforce module is not as popular but we had to change due to vendor reduction and vetting for SOC

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

NetSuite ERP, Adobe Acrobat Sign, Adobe Acrobat

Likelihood to Recommend

The learning curve for new users is very shallow and adaption is quick. The reporting for KPI is good and can get drillable details. One of the defacto standards and widely used, so experience of how to use it is very widespread. Intuitive UI.

HubSpot: what every BDR screams for

Overall Satisfaction with HubSpot CRM