Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

HubSpot CRM is plugged into our websites and all of our marketing campaigns feed into it. We track the Sales process on deal boards, run form automations and associated tasks, and also use it for reporting.

Pros and Cons

Data management
Email marketing
Workflow automation

Integrations are often incomplete or missing altogether (Example: Google Forms)
Limitations in how Deals can be automated, in contrast to Contacts
Confusing pricing and product tiers

Return on Investment

Visibility on customer nurture process
Increased sales efficiency

Usability

HubSpot CRM is very easy to get started however it has certainly suffered the bloat as more features are added but not necessarily in the most obvious or sensible ways. For example, why are non-marketing emails in Conversations?

Alternatives Considered

Salesforce Sales Cloud

Salesforce has a lot more bloat than HubSpot CRM - great if you are a large enterprise with many different internal use cases. For SMEs, HubSpot CRM ticks all the boxes - powerful and feature-rich without becoming a huge SaaS weight.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Google Analytics, ZoomInfo MarketingOS, WordPress

Likelihood to Recommend

It's very well suited if you have a relatively small customer base (B2B) that you want to maintain and nurture. It's poorly suited (and becomes very expensive) if you want to increase that customer base beyond 10,000.

Perfect B2B SME CRM

Overall Satisfaction with HubSpot CRM