Item: HubSpot CRM
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We uses it on a day-to-day basis. To receive leads from the website and to work on those leads & get connected. The activities and insights from the customer is what it helps us sales people be more personalised on our approaches to our lead. It also helps us much more organize with our database.

Pros and Cons

Organise data from company information down to specific scores of engagement of customers.
Allow me to plan my tasks and be able to prioritise those that matters.
Gives an understanding of how are we performing when it comes to getting quality leads in.
Allows me to track how am I doing against my quota.

Being able to enrol a customer in a sequence through the mobile app version.
Allowing me to give task prioritisation score rather than just the 3 levels.
Much filters ability on company, contact and workspace sections.

Return on Investment

We are able to act with agility to the leads due to scores and analytics Hubspot gives.
Making us more organise therefore it is buying us time.
The lack of AI feature on the other hand gives us extra admin work around this tool.

Usability

I have used Salesforce and Pipedrive before and I felt so old when using those, so I love Hubspot's interface. It looks young and fresh. I just really hope now that it has AI capabilities so it could predict to do some repetitive admin tasks in the tool for me.

Alternatives Considered

Pipedrive

I am not sure. I came to the company with Hubspot already in place but obviously it fits well to us.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Aircall, Amplitude Analytics, Admin Panel

Likelihood to Recommend

It is well-suited to modern and simple marketing and sales teams of not more than 50. I'm guessing it would become more complex when there's a larger group using it as it usually doesn't give drop down options if you are looking at specific dashboard for example, then you'd have to scroll all the way down. Imagine a bigger team with too much dashboard already created, I would feel bad for them using it.

Uniting marketing and sales team smoothly and neatly!

Overall Satisfaction with HubSpot CRM