Best in class advocacy tool

Influitive is critical to our day to day customer advocacy efforts and business goals. We primarily use our community as a means of rewarding our customers for trusting us to partner with their business, to recognise the actions they take to advocate for us and their engagement outside of the community as well, be that attending events, webinars or being active in our technical community. We also use the community to source a number of different advocacy initiatives that we have in marketing. This includes: Peer Reviews, Customer References (which we use Influitive to drive), customer referrals, social media sharing. We also use the hub as a place to source customer stories, videos and testimonials to drive user generated content and give it a place to live, so that prospects and customers can consume and share it to learn and understand how their peers use our products.

Prior to using Influitive to track requests we were using a mix of excel and Salesforce with an extension of RefEdge and this was only some of the requests, most were lost to the notebooks and inboxes of colleagues without our visibility. By launching a program on Influitive we're more visible within the business and internally there's more incentive to follow our processes and ensure every single activity is tracked. Once it is tracked, the reporting and dashboards within Influitive enable us to provide valuable data back to the business that helps to strengthen our colleagues trust in our processes. We're also able to make sure that customers feel rewarded and valued for giving us their time.