Best in class advocacy tool
December 18, 2023

Best in class advocacy tool

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Customer Advocacy

Overall Satisfaction with Influitive

Influitive is critical to our day to day customer advocacy efforts and business goals. We primarily use our community as a means of rewarding our customers for trusting us to partner with their business, to recognise the actions they take to advocate for us and their engagement outside of the community as well, be that attending events, webinars or being active in our technical community. We also use the community to source a number of different advocacy initiatives that we have in marketing. This includes: Peer Reviews, Customer References (which we use Influitive to drive), customer referrals, social media sharing. We also use the hub as a place to source customer stories, videos and testimonials to drive user generated content and give it a place to live, so that prospects and customers can consume and share it to learn and understand how their peers use our products.

Pros

  • Intuitive platform that is constantly being improved
  • Extraordinary support teams and success managers
  • Easily customisable platform to allow for branding and accessibility options
  • Open to suggestions for new features and will often share these early to test

Cons

  • Discussions could use visual update to match the newer features in Elevate
  • Redeemed rewards could do with being grouped by customer vs item to make shipping easier
  • More/custom advocacy types are desperately needed
  • We're able to achieve the work of 10 people with only 1 person and can bring in supporting colleagues using different access levels to achieve more where needed.
  • Previous company ROI of $800k+, new instance at this company but we're expecting big numbers
  • We're able to indicate to the business when contacts become less engaged and therefore influence retention rates/NPS positively by stepping in at the right time
  • We're able to scale our customer stories, references and UGC output in a way that costs significantly less and produces significantly more
From day 1, Influitive work very closely with your business to ensure that you're on the right path. They'll help justify business cases, ensure that you're on track to hit launch dates and support customer sign ups. From there, any issues are dealt with quickly by a solid support team that always has answers and will work hard and fast to resolve issues. We see our CSM as an extension of our own team, she helps us to achieve our goals and keeps us on track by sharing the right paths to get there. We completely trust her to meet with our customers at events to drive sign ups and engage with existing advocates and couldn't do any of this without her!

Do you think Influitive delivers good value for the price?

Yes

Are you happy with Influitive's feature set?

Yes

Did Influitive live up to sales and marketing promises?

Yes

Did implementation of Influitive go as expected?

Yes

Would you buy Influitive again?

Yes

Influitive is the best in class advocacy tool. Having used Influitive at multiple enterprise level companies, I would not use another tool. It's very well suited for large customer bases and for scaling smaller advocacy teams. The work that we can do with thousands of customers and only a couple of headcount makes the investment worth every penny and the robust reporting and dashboards will help you justify investment every step of the way.

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