Khoros Marketing

Community management is at the forefront of Khoros Marketing. Our team uses the platform for content scheduling, analytics, and day to day community management for 15 brands in the US and Canada. We needed something reliable that would be suitable for our Consumer Care team to assist social management in one convenient space. Khoros does just that, provides the main social platforms in one easy-to-use inbox. You can set your collections and spaces accordingly to your preferences. Labels also make it easy for us to keep track of what consumers are saying in the digital world.

We have reached out to Khoros for support on analytics early on. The Marketing version of Khoros did not integrate with our system, therefore wasn't providing real data on each of the brands. Analytics only goes back so far, so we were unable to see some annual data without downloading the year prior. The team was great at setting up sessions to go over support.

We were able to set up key words within Khoros to quickly identify potential threats. The "crisis queue" would filter in everything from our social spaces for our consumer care team to quickly go through and identify these keywords and engage appropriately. This queue came in handy for all of our brands.