Khoros Marketing
July 17, 2023

Khoros Marketing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

Community management is at the forefront of Khoros Marketing. Our team uses the platform for content scheduling, analytics, and day to day community management for 15 brands in the US and Canada. We needed something reliable that would be suitable for our Consumer Care team to assist social management in one convenient space. Khoros does just that, provides the main social platforms in one easy-to-use inbox. You can set your collections and spaces accordingly to your preferences. Labels also make it easy for us to keep track of what consumers are saying in the digital world.

Pros

  • Inbox is organized and customizable.
  • Content calendar is a great feature.
  • Publishing content is SO easy.
  • Simple analytics and data exports are easy to use and quick to deliver results.

Cons

  • TikTok availability on Marketing instead of Care.
  • 24/7 support via phone/chat.
  • Accounts deauthenticate easily.
  • We're able to quickly view and respond in real time.
  • We're able to identify trends and use appropriate labels to keep track of common trends.
  • The ease of viewing dark posts without publishing.
There is always room for improvement and growth, I believe Khoros has been a great part of our day to day work; however, it seems Marketing was very limited when it came to other options Khoros offered. No CRM integration also limited our company scope.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

Yes

Would you buy Khoros Social Media Management again?

Yes

There is always room for improvement but Khoros will eventually be one of the top tools for social management. There are times where, unfortunately, accounts do deauthenticate from Instagram or Facebook, but that's solved from an admin account (which not everyone has access to). Other than that, Khoros Marketing works fine for day to day community management.

Khoros Social Media Management Feature Ratings

2.0
Sentiment analysis
1
Broad channel coverage
3
10.0
Content planning and scheduling
10
Workflow management
10
7.0
Automated routing and prioritization
7
Customer interaction histories
7
Bulk actions
7
6.0
Content marketing
7
Campaigns and promotions
5
10.0
Twitter
10
Facebook
10
LinkedIn
Not Rated
Instagram
10
Pinterest
Not Rated
5.0
Campaign success analytics
5
Real-time tracking
5
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

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