Overall Satisfaction with Salesforce Marketing Cloud
At first, only our department used Krux. Gradually, other departments started to use the DMP.
We use Krux for different use cases for [prospecting] and to improve customer loyalty. Having Krux enables us to manage which acquisition tags we put on our website. Instead of putting different retargeting tags on our website where they will collect ALL the website data, we decide through Krux which type of online visitors should be sent to those retargeting services. Only the visitors with the highest potential of converting are targeted.
We use Krux for different use cases for [prospecting] and to improve customer loyalty. Having Krux enables us to manage which acquisition tags we put on our website. Instead of putting different retargeting tags on our website where they will collect ALL the website data, we decide through Krux which type of online visitors should be sent to those retargeting services. Only the visitors with the highest potential of converting are targeted.
- Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
- Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
- Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
- It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
- The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
- Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
- I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
- We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.