Item: Salesforce Marketing Cloud
Rating: 9
Author: Brennan Middleton

Overall Satisfaction with Pardot

Use Cases and Deployment Scope

We currently use Pardot along with Salesforce for an array of different lead generation and marketing efforts. It has assisted our efforts primarily with scheduled lead gen emails, but also has allowed us to solidify and engage with current customers through our recent re-branding initiatives. It is an all in one reporting platform that allows us to keep track and efficiently quantify direct marketing ROI.

Pros and Cons

Pros

Simple and user friendly interface.
Extremely helpful, quick, and accurate customer support when needed.
Reporting and ROI capabilities are top-notch allowing a timely and accurate display of marketing efforts.

Cons

Increase the number of usable prospects at lower level packages.
Landing page builder interface needs to improve and be more user-friendly with added capabilities.

Return on Investment

Adding 50 hot leads to a service based industry over 4 month processes
Increase of lead pipeline of over 9k leads

Other Software Used

Salesforce.com, Yesware

Likelihood to Recommend

I would recommend Pardot for a mid-size to large company that aims to reach a vast amount of potential prospects through lead generation and brand management! Companies with a relevant content based marketing plan can utilize this platform to send as many emails out as time and efficient list acquisition will allow.

Salesforce Marketing Cloud Feature Ratings

Comments

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