Item: LeadSquared
Rating: 10
Author: Bob Derr

Use Cases and Deployment Scope

I use Lead Squared as the marketing automation platform to support my B2B clients. LS is used for campaign creation, distribution, analytics and lead management. It goes way beyond a basic email service provider as it features lead scoring, landing pages, triggered campaigns and CRM functionality. It offers a lot of value for the price paid.

Pros and Cons

Campaign development
Landing page creation
Analytics

A/B testing
Reporting
Expanded functionality with email templates

Return on Investment

Strong ROI - platform cost is very reasonable
Overhead is super low - no need to have an in-house tech expert - platform is intuitive
Great basic reporting and campaign analytics

Alternatives Considered

Marketo, Pardot and SharpSpring

LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors due largely to its attractive pricing.

Other Software Used

Constant Contact, Snagit, WordPress

Likelihood to Recommend

For organizations starting to use marketing automation, you cannot beat LeadSquared. It's easy to implement and easy to use. Customer support is responsive and very pleasant. Learning to use the product is a breeze and working within LS is very intuitive. Have not fully used the CRM capabilities to properly assess its strength.

Superb Marketing Automation Value

Overall Satisfaction with LeadSquared