Simple marketing tool for B2C professional services
March 28, 2018
Simple marketing tool for B2C professional services
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
We are a lean organization with no marketing expertise, but as a company targeting women to apply for our for professional development programs, LinkedIn marketing was a manageable way to begin a marketing campaign with little internal knowledge. This platform made sense for us because it was more professional than Facebook advertising, and we were able to target specific industries, career tenure, gender, geography, and other factors that are relevant to our user base. We used this platform for our 2018 admissions season and we were surprised by how lightweight and effective it was for our purposes.
- Very simple - there are very few "customizable" options with this platform, which makes it accessible for those who are less knowledgable
- Gives you built in tips on how to phrase your ads and what kinds of content to post
- Gives you the ability to A/B test multiple ads at the same time - with some reformatting, we were able to test 4 different headers, 6 photos, and 4 body texts for over 40 arrangements - and then LinkedIn is able to optimize on its own for the most effective
- Ability to set a max budget based on click rates
- There is a way to embed code into your website to see if people are simply visiting or actually signing up, but we were never able to figure out if we had inserted this correctly, or if it was tracking data (it said "not enough information")
- More customization on target audience, more industry choices!
- Wish it sent me updates on the campaign - I had to login to check it directly
- We spent $800 on our campaign and had a $5000 return
- Low effort on our staff - passive enrollment means less time/ money on staff marketing efforts
- Some applicants were irrelevant to our program