Item: LinkedIn Sales Navigator
Rating: 10
Author: Santino Wong

Use Cases and Deployment Scope

We primarily use LinkedIn Sales Navigator for the Sales department at my company. Sales Navigator helps our team gain visibility in accounts we actively prospect into. Lead lists, alerts, segmenting lists, etc.

Pros and Cons

Lead lists
Segmentation, demographic/firmographic
Account news
Account alerts

Segmentation can use an overhaul.
Creating lists can be confusing

Return on Investment

Increased efficiency
Account awareness increased by alerts
Time savings

Alternatives Considered

ZoomInfo

ZoomInfo shares similar functionality, but I use them both for different purposes. LinkedIn Sales Navigator will have the most accurate business information and ZoomInfo is necessary for gaining contact information.

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

Yes

Would you buy LinkedIn Sales Navigator again?

Yes

Likelihood to Recommend

LinkedIn Sales Navigator is well suited for any organization where complex deals are being sold. Mainly Enterprise or Strategic.

SMB/SMN will still find it useful if they do business/market research on their prospective clients.

A need to have enablement tool for Enterprise/Strategic Sales.

Overall Satisfaction with LinkedIn Sales Navigator