Great tool for email marketers
February 14, 2023
Great tool for email marketers
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
Litmus is used as a tool to share email proofs with various stakeholders in order to consolidate feedback in a single spot. It is also used to preview emails on various devices, from desktop to mobile phones, to ensure the email renders correctly in all.
Business problems Litmus has addressed includes:
- Sharing up to date proofs with various stakeholders in order to gather feedback on mobile and desktop email proofs
- Viewing email proofs on a range of devices in order to ensure rendering is correct
- Keeping reviews clean and seamless by updating a single link, rather than sending out multiple updated links
Business problems Litmus has addressed includes:
- Sharing up to date proofs with various stakeholders in order to gather feedback on mobile and desktop email proofs
- Viewing email proofs on a range of devices in order to ensure rendering is correct
- Keeping reviews clean and seamless by updating a single link, rather than sending out multiple updated links
- Stakeholder reviews and feedback
- Device previews
- Code snippet inspection
- Would love to be able to send Push notification proofs to Litmus to share with stakeholders
- Immediate flags if rendering appears to be incorrect in device previews
- Shorter email review cycles
- Ability to resurface old comments that have been resolved to ensure all feedback captured
- Less time spent trying to gather employees who have specific devices in order to review emails
We track our email engagement and performance metrics outside of Litmus in our CRM tool Braze.
Yes we have. Our process for reviews is as followed:
- Send a test from our CRM tool into Litmus
- Review proofs on various device previews
- Share public proof with stakeholders
- Resolve their feedback as it comes in by making updates to the HTML in our CRM tool
- Sending an updated proof to Litmus in the same original preview link to minimize confusion with stakeholders
n/a - have only used Litmus thus far
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
Yes
Did implementation of Litmus go as expected?
Yes
Would you buy Litmus again?
Yes