Litmus Review
October 09, 2023

Litmus Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Our ESP doesn't have anyway to account for the inflated opens from ISP privacy policies such as Apple MPP. We use Litmus to help adjust those impacted engagement rates to get a more accurate picture of engagement. The rendering features help make sure that the email renders appropriately no matter what ISP the end user is using.
  • Email renderings - reliable and accurate renderings that are customizable to the platforms your subscribers use most. 2. Adjusted open tracking - Gives a better idea of how many real opens your email(s) have. 3. Proofing - Allowing feedback tracking and comments in one place, completely organized.
  • Put proofing back into all subscription levels of Litmus. Many email teams are small enough already and taking this out for lower level subscriptions just puts more burden and handicaps back on those small teams. Super disappointing when this happened. 2. Name analytics tracking name the same as the email name or at least provide the option to link. It seems like a small thing but when you have to copy and past the name of the email into the name of the analytics for the same email, it's redundant and the time adds up. 3. Email builder is clunky and hard to use for teams who don't have coders employed. This is a huge miss to help teams be more agile and find more value in the platform.
  • Lots of time saved by consolidating testing & QA into one platform. Not currently using the proofing feature in this current role as it was moved as an add-on, but it saves even more time by allowing internal stakeholders to give feedback in one locations versus emailing proofs and manually compiling feedback. Plus it gives an efficient way for feedback tracking purposes. We're also able to help get an accurate read on opens now that many email providers are leveraging privacy policies such as Apple MPP, track how long subscribers are spending reading our emails, etc.
Currently no able to conduct everything within one platform. Marketo & Litmus don't have an in-platform integration.
We're able to provide date to prove how changes to legacy/inherited email programs can help improve engagement and therefore give a better foundation to optimize the programs.
Not currently using because it is only available to enterprise level subscriptions. Which is super disappointing.

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I think pretty much every email team or marketing team that sends email can benefit from Litmus - regardless of size. The only thing it doesn't do it deliverability insights though it does have a spam analyzer. It's not that sophisticated however. If you're a data-driven team, you can even configure to export even more subscriber insights.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews