The leader in email marketing
December 12, 2019

The leader in email marketing

Gabriela Band | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

Mailchimp is used at the organizatio to run email marketing campaigns to new and existing users. We have used the free version and have now gone to the pro version to take advantage of the better functionalities and be able to run larger campaigns without hitting any cap and to have more detailed reporting.
  • Very easy to use.
  • Very good analytics.
  • The new UI is not as good as the one they had before.
  • Better previews of how the email will look would be a nice addition.
  • Results have been good, meaning more budgets and more revenue.
Mailchimp is a bit more expensive than its competitor, Squarespace, but their analytics capabilities are much better. For simpler projects, you can go with the cheap version but if you want to work on the big leagues and need a state of the art product then Mailchimp is definitely the best option.
Mailchimp is a great tool useful for a business of any size. We have been using them for a while and they have consistently been beating other alternatives and other email providers. I think the main area for improvement is the amount of targeting and AB testing they offer, which could be better.

Mailchimp Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
5
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
Standard reports
8