Mailchimp - Worth It Once You Get Through Setup
November 26, 2021

Mailchimp - Worth It Once You Get Through Setup

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use Mailchimp to send out updates to our customers regarding new features as well as general marketing pushes. We have different groups set up to sort our customers by plan level, type of store, etc. Previously, we used Mailchimp to walk new users through our onboarding process via a series of steps.
  • Track open rate
  • Division of customers
  • Scheduled sending
  • Handling flow of multi-step email paths
  • Support documentation
  • More intuitive UI
  • Eased communication with customers
Mailchimp handles the [day-to-day] marketing aspect better than even though has better tracking and more intuitive ways to get insight into what's happening.
The UI is not intuitive at first, but once you get going, you figure out where things are. When we first started using Mailchimp for the onboarding process, there was a lot of confusion as they had just changed their terminology and the support team was out of sync with the documentation.
This is not a feature set that we used for the onboarding use case of Mailchimp.
Mailchimp allowed me to save a lot of time by automating emails to customers that I sent on a regular basis when they hit key milestones. This enabled me to work on other aspects of my job more thoroughly.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?


Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


Mailchimp is great for [day-to-day] basic marketing, but more complicated [workflows] become difficult to manage and get insight into where each customer is on their journey.

Mailchimp Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports