Item: MailerLite
Rating: 8
Author: Peter Wouters

Use Cases and Deployment Scope

MailerLite has been great for us, we have been using it for years. We mainly use it to send out monthly newsletters to our subscriber base, and have occasionally used it to create pop up subscriber forms. It offers good stats to see what customers are really interested in and what links they click more often than not.

Pros and Cons

Easy to use interface
Good statistics
Reasonable selection of templates
Linked with Zapier for good workflows

More templates would be useful
Better deliverability - a lot of our emails end up in spam as Mailerlite doesn't seem to be quite as recognised as Mailchimp or Klaviyo, for instance

Return on Investment

Overall a good ROI - most email campaigns we send out generate at least a few sales. It would be good to have more examples of really successful campaigns though - a lot of small business owners are not marketing experts but have to do it all anyway, and having examples of what really works well in different industries would be great!

Alternatives Considered

Mailchimp and Klaviyo

Cheaper, mainly. And a little more user-friendly. Some other platforms, especially Klaviyo, are quite complex to understand and to get the most out of.

Key Insights

Do you think MailerLite delivers good value for the price?

Yes

Are you happy with MailerLite's feature set?

Yes

Did MailerLite live up to sales and marketing promises?

Yes

Did implementation of MailerLite go as expected?

Yes

Would you buy MailerLite again?

Yes

Other Software Used

ClickSend, SimplyBook.me, Odoo

Likelihood to Recommend

MailerLite is affordable for small business, easy to use, and user-friendly. Support is fantastic, you hardly ever have to wait for a response to any issues.

MailerLite makes it easy to send newsletters and to create landing pages and forms. Well prices, well worth a look!

Overall Satisfaction with MailerLite