Marketo
January 29, 2016

Marketo

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Marketo is being used by the marketing department to nurture leads and develop marketing automation growth within the company.
  • Provide Information
  • Personal Growth
  • The Marketo site can be very buggy at times.
  • Faster lead conversion
I am not very familiar with programs like Marketo.
When nurturing leads, Marketo is very helpful.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
8
Landing pages
8
A/B testing
4
Mobile optimization
5
Email deliverability reporting
7
List management
7
Triggered drip sequences
5
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
6
Calendaring
7
Event/webinar marketing
8
Social sharing and campaigns
7
Social profile integration
7
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
5
Role-based workflow & approvals
5
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated