One Engagement Platform To Rule Them All
June 29, 2017
One Engagement Platform To Rule Them All
Score 10 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
Marketo enables organizations to amplify their marketing reach, through the use of automated business processes and campaigns. It's much more than an email platform. Marketo can tie into nearly every aspect of your digital marketing strategy and provides marketers with the ability to directly attribute their efforts, to pipeline and closed won deals.
- Lead Nurturing: Marketo's lead nurturing capabilities are tremendous. Not only does the system provide a great platform to send nurture emails and develop beautiful landing pages, it also has the ability to send automated direct mail, through partners, or to re-target prospects through digital advertisements.
- SFDC Integration: Marketo's SFDC integration in unparalleled in simplicity and reliability.
- The only major gap in Marketo comes from the enterprise perspective. If you require the granularity of permissions that you'd expect to see on a platform such as Eloqua, Marketo doesn't provide that level of detail. However, if you're not managing a team of 20+ active users in the system at once, this is likely not a concern.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
A newly provisioned Marketo instance can be seen as a blank canvas. With the right strategy and the right foundation, its capabilities can be adapted to suit nearly any business needs. Marketo can be used for anything from revenue growth through demand generation, to retention or upsell efforts for existing customers.
I've now completed 3 separate marketing automation platform audits and Marketo has come out on top each time. There's a good chance that for any organization, from SMB to Enterprise, Marketo will meet or far exceed your needs. The platform itself is extremely agile and when coupled with the enormous partner landscape, there's very little you can't accomplish.
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