Marketo for Mid/Ent level companies, who SME knowledge, and don't want to pay 2x for Eloqua
September 08, 2017
Marketo for Mid/Ent level companies, who SME knowledge, and don't want to pay 2x for Eloqua
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
All digital marketing campaigns flow through our Marketo instance. We manage email programs, paid-advertising (with form data ingesting), and various hookups for lead intake, scoring, and delivery to SalesForce.
- Design studio works fairly well, but lacks version control.
- Nurture campaigns for automated programs are intuitive.
- Strong community forum and offerings for examples, and question assistance (contrasted to Eloqua, which is light).
- Complex segmentation is more difficult to perform. Marketo thrives better in standard lists, versus mass customization.
- Since Marketo was acquired, the paid consultants, and support quality has dropped dramatically - especially support.
- Server issues with Marketo cause actions to need to be performed 2-3x at random. While tickets are always opened, it is always a "speed issue with our servers."
- Product Launches
- Upsell
- Customer Service
- Lead Management
- Prospecting / New Business
Our specific use case is prospect nurturing in long B2B sales cycles.
HubSpot is the most "easy" as far as getting going and fits its niche of low-complexity business use-cases (and their UI for design is great, with good version control). HubSpot is like an "easier" and less sophisticated Marketo.
Marketo is a great mid-company to large company sized platform, with a large support base of community members (their support is lacking). Pretty intuitive list management for nurture, newsletter, operational, ad hoc campaigns (but the segmentation complexity gets convoluted). Easier than Eloqua to get up and running for new clients/companies.
Eloqua is about twice as expensive as Marketo (as I've seen decision making come down to price in 3x clients/customers in the past, and its "Eloqua is a bit better, but, budget wise, Marketo fits better). The segmentation and canvas are far superior (in my opinion), and much more customizable on the backend for data manipulation and management.
The Design/Email space is similar in my opinion to Marketo and works fine.
Marketo does do a better job of new feature release and being "ahead of the curve" versus Eloqua.
IBM Campaign is worse [than] Eloqua, but can do much more database manipulation on the backend. I only have experience with eMessage, and not their new acquisition SilverPop, so I can't comment on the new email design/template system.
Marketo is a great mid-company to large company sized platform, with a large support base of community members (their support is lacking). Pretty intuitive list management for nurture, newsletter, operational, ad hoc campaigns (but the segmentation complexity gets convoluted). Easier than Eloqua to get up and running for new clients/companies.
Eloqua is about twice as expensive as Marketo (as I've seen decision making come down to price in 3x clients/customers in the past, and its "Eloqua is a bit better, but, budget wise, Marketo fits better). The segmentation and canvas are far superior (in my opinion), and much more customizable on the backend for data manipulation and management.
The Design/Email space is similar in my opinion to Marketo and works fine.
Marketo does do a better job of new feature release and being "ahead of the curve" versus Eloqua.
IBM Campaign is worse [than] Eloqua, but can do much more database manipulation on the backend. I only have experience with eMessage, and not their new acquisition SilverPop, so I can't comment on the new email design/template system.
100,000 to 250,000