Marketo Review
May 01, 2018
Marketo Review
Score 9 out of 10
Vetted Review
Verified User
Software Version
Email Marketing Solution
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
Overall Satisfaction with Marketo
Markets is mostly used by Marketing Department & Sales Ops. In conjunction with SFDC we use it for lead scoring and lifecycle. We use Marketo for all email marketing, some internal email, events, and occasional web page.
- Email send processes
- Engagement nurturtes
- List building
- Sales insight
- Analytics (hint, not SAP)
- Product Launches
- Cross-Sell
- Lead Management
- Prospecting / New Business
Moving leads through lifecycle, enabling users, disseminating info
Better processes and outcomes even if it is more complex and less direct in user ability and flexibility
More than 5 million