Marketo Review
May 22, 2018
Marketo Review
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Marketing and Communications uses the platform to manage leads and member communications.
- Lead management - provides a great recap of lead actors.
- Automation - You can automate recurring communications and marketing campaigns.
- Customization - There are almost limitless possibilities for what can be accomplished with Marketo.
- Ease of use - The capabilities of Marketo are limitless as long as you have the expertise and resources to accomplish them.
- Cost - It is a pretty expensive solution that doesn't make sense unless you are using a good portion of its capabilities. There are also a number of add-ons that really start to jack up the price.
- Beginner friendly - This system has a steep learning curve for general marketing practitioners. There are marketing automation systems out there that are a lot easier for people to pick up with little technical experience. You need to have a good understanding of HTML to edit emails and landing pages or have the resources to hire someone.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
We are looking to get our current membership to utilize more of our products.
25,000 to 100,000