Marketo Review
May 22, 2018
Marketo Review
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketing uses it to manage our email programs and campaigns for our organization. It allows us insight into our programs and campaigns and the ability to automate our workflows. It also allows us to better track and report on the success of our marketing programs.
- Nurture campaigns
- Webinar integration
- Campaign and program building
- Navigation - it can be cumbersome to navigate through the menu trees to get to the information that is needed
- Email template customization - better ability for an end user to make customization to the email modules in templates. There is some ability but it could be better
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Increase Sales through cross-sell and upsell opportunities, competitive takeaways from competitors, keep existing customers. Marketo helps us reach the right person at the right time with the right message
Marketo is much more robust from the others. The campaign and program capabilities with the ability to add dynamic content is really great with Marketo. The engagement programs are great. Marketo's flexibility is also a bonus. The ability to customize workflows is important. Additionally, the integration with Gotowebinar has made our lives much easier
25,000 to 100,000