Bleed purple
March 28, 2019
Bleed purple
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
Overall Satisfaction with Marketo
We use Marketo for omnichannel marketing across 3 BUs in North America. It's used to drive prospect and customer engagement, as well as to align sales and marketing organizations.
- Lead scoring based on both demographic and behavioral factors (once their scoring schema is co-developed with sales organizations).
- Scalable across the enterprise, given program cloning capabilities.
- Allows marketing ops to deliver consistent messaging across channels (asset management tools are key to this capability).
- Reporting--we look forward to using Bizible integration to get better insights.
- Predictive (AI-enabled) recommended next campaigns, next content share, etc. (we also look forward to using Marketo Sky to leverage this capability).
- Advertising tools (we're not a big fan of AdBridge, especially as compared to SFMC Ad Studio's capabilities).
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
-Drive new leads.
-Deepen engagement through the buying journey.
-Accelerate the sales cycle.
-Deepen engagement through the buying journey.
-Accelerate the sales cycle.
Eloqua does not have the roadmap/vision of Adobe Marketo, nor the ease of use.
SFMC does not have lead scoring.
Pardot does not have as robust AI-enabled capabilities or overall roadmap.
SFMC does not have lead scoring.
Pardot does not have as robust AI-enabled capabilities or overall roadmap.
25,000 to 100,000