Smarter outreach tool to stratagize and deliver
March 28, 2019
Smarter outreach tool to stratagize and deliver
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Currently, Marketo is used mainly in Marketing and Customer Success. It cleans up our outreach with our current customers and tracks clicks we weren't capturing before. Provides great campaign outreach and scoring for new generated hot leads.
- Campaign attribution and capturing data in Salesforce in real time.
- Lead scoring is great, especially paired with intent data and identified habits in our target markets.
- The plug and play feature is very simple to use and doesn't require long-term training.
- Onboard training for brand new customers could be a little more robust, or better at letting us know about the other training offerings Marketo provides (we've found they have a road map for training for advocates, and this could be great training for a brand new rep and company, especially for the size of the investment.)
- Going into intent on a lead when they do touch multiple sites or pages, and recommending what type of content we should or could possibly send.
- Product Launches
- Upsell
- Customer Service
- Lead Management
- Prospecting / New Business
With current customers, we're using Marketo to avoid churn, update them on new products, and track data usage and possible upsell for advanced tools, and for onboarding training.
With new business, we're driving proper content and tracking for educated outreach and scoring.
With new business, we're driving proper content and tracking for educated outreach and scoring.
Marketo is much more robust and has many more options and abilities available.
250,000 to 1 million