Marketo is a powerful tool for large B2B companies
April 01, 2019
Marketo is a powerful tool for large B2B companies
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
In my department, we utilize Marketo's four modules (marketing automation, consumer engagement, real-time personalization, and marketing engagement) to automate marketing to the small to medium size businesses we are interested in partnering with. We use Marketo in tandem with Salesforce to turn leads into customers/business partners by maintaining the right level of engagement with the businesses throughout the acquisition life cycle.
- Marketo offers native integration for both SAP and Microsoft Dynamics
- Marketo offers the creation of predictive analytics based on digital behavior patterns and CRM data
- Marketo offers robust campaign analytics and reports
- Fully utilizing Marketo's capabilities requires a significant amount of IT knowledge
- Marketo is extremely expensive
- Product Launches
- Cross-Sell
- Lead Management
We use Marketo primarily for customer acquisition. My department is focused on B2B sales so we use Marketo primarily to market our services to small and medium-sized businesses. Secondarily we use Marketo to market new product offerings to existing customers. It allows us to cross-sell to the thousands of business we work with at scale.
Our procurement team chooses Marketo over the alternative we were considering primarily because of its seamless integration with Salesforce. Salesforce is more or less the bloodline of our department, so integration with Salesforce was our first and foremost consideration.
10,000 to 25,000