Marketo: All the Bells and Whistles
August 01, 2019

Marketo: All the Bells and Whistles

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Our marketing and sales teams use Marketo to message, track, score, and prioritize our leads and database. It's flexible and robust enough to accommodate multiple functions within our business, touching almost every team. As a Sales Rep, the most valuable aspect was the Marketo Insight widget we had living within our SalesForce instance.
  • Lead Scoring
  • Activity Insights
  • Email Campaigns
  • Ease of Use
  • Product Launches
  • Lead Management
  • Prospecting / New Business
The goal is always to find the winner leads and turn them into deals faster. Marketo helps us identify consumption and online footprint as an indicator of purchase intent.
Marketo comes with the added bells and whistles that our team wanted in a Marketing Automation Solution. HubSpot was more barebones.
I think Marketo is best suited for teams who want the extra bells and whistles and are willing to work through the more complicated functionalities. It's similar to HubSpot but with more added features.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
8
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
6
Social profile integration
6
Dashboards
9
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated