Great but Room to Improve UI
November 16, 2019

Great but Room to Improve UI

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ContentAI

Overall Satisfaction with Marketo

We use Marketo for clients that need email automation support, mainly. Sometimes we use it for landing pages and reporting.
  • Email automation
  • Landing pages
  • Email reporting
  • Segments
  • Cheaper
  • Better UI
  • Open source
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Great for nurturing leads and getting leads into the funnel to convert. Landing pages are top notch, but room for improvement with UI all-around.
I like SharpSpring better for emails, but Marketo reporting and landing pages are way better. The UI of SharpSpring is way easier to comprehend, but there is more capacity in Marketo.
Great for companies of all sizes, but the ROI is there more for enterprises. We've used this with large companies, mainly.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
6
Landing pages
4
A/B testing
6
Mobile optimization
5
Email deliverability reporting
7
List management
6
Triggered drip sequences
6
Lead nurturing automation
5
Lead scoring and grading
5
Data quality management
5
Automated sales alerts and tasks
6
Calendaring
6
Event/webinar marketing
7
Social sharing and campaigns
6
Social profile integration
6
Dashboards
5
Standard reports
8
Custom reports
9
API
7
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
2
Integration with SugarCRM
3