Marketo review from a certified MAP architect
December 09, 2020
Marketo review from a certified MAP architect
Score 10 out of 10
Vetted Review
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
- Marketo Ad Bridge
- Marketo Sales Insight
- Marketo ContentAI
Overall Satisfaction with Marketo
We are a European consulting company headquartered in Brussels, Belgium but with offices across Europe and Asia. We are a specialised Marketo Engage consultancy and all our team members are certified and are supporting various clients from various industries and locations.
- Segmentation via Smartlists is a forte. Much better than other MAP
- Marketing & Sales alignment via strong out of the box Integrations with top CRMs
- Strong Lifecycle and scoring capabilities - very detailed and enterprise level
- Not just email but orchestration of all online and offline Marketing efforts
- Strong ROI marketing campaigns tracking
- Some more features could be added to MSD integration - to be more like the complete SFDC solution
- Some OOB reports can be improved
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
- Other
Marketo can help you gain new leads as well as drive demand within an existing database. There are very good possibilities for cross-sell and upsell that would be data-driven without a major data integration, expensive project.
The engagement nurturing functionality can also be used for onboarding new clients as well for supporting your sales team to progress an already existing opportunity. Possibilities are endless but what is important is that it can be fairly quick to get started with a phased approach rather than waiting for years for the perfect IT project.
The engagement nurturing functionality can also be used for onboarding new clients as well for supporting your sales team to progress an already existing opportunity. Possibilities are endless but what is important is that it can be fairly quick to get started with a phased approach rather than waiting for years for the perfect IT project.
- Oracle CX Marketing (formerly Oracle Marketing Cloud), Salesforce Marketing Cloud Email Studio, Pardot and HubSpot Marketing Hub
It s a full platform for enterprise companies and it s built for Marketing teams with a long term ambitious vision.
1 to 5 million