Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Marketo is used by a department in my organization; It is very helpful in providing automated marketing services to our clients. Marketo is most often used by our business and offers bundles for focusing on lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. It is a very good tool for marketing automation.

Pros and Cons

Email marketing
Segmenting leads
Personalized content

Reporting
Sales insight
API connection

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

Alternatives Considered

Pardot

Marketo is easy to use with dashboard features and highly optimized UI. Provides more customization for emails, landing pages.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Likelihood to Recommend

Whenever you want to start a business, it is the best tool as nowadays digital marketing is so important. With the help of Marketo, one can easily promote their business and engage with the users and it also helps in the expansion of your business. It has many features like email marketing, creating custom landing pages, nurturing leads, and so on.

Engage with Marketo Engage!!

Modules Used

Overall Satisfaction with Marketo