Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Marketo for collecting and managing leads, sending blast emails, analyzing reports, [and] nurturing leads.

Pros and Cons

Nurture Campaigns
Database Management
Email Batch Program

The new UI is not user friendly
The reports generated [are] not always on point
Dynamics integration can be more user-friendly

Using Marketo to Support Sales Goals

Customer Service
Lead Management

N/A

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

When it comes to selecting a marketing automation tool, Marketo is the first name that comes to my mind because of its vast variety of features like design studio for customizing [the] email and landing page templates and APIs to connect with most of the integrations.

Marketo- One of the Best Marketing Automation Tool !!

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings