Marketo Engage to engage your customers and to reach your goals!
November 12, 2021

Marketo Engage to engage your customers and to reach your goals!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

We use Marketo for building landing pages, leads flow, and nurturing programs across all the business verticals. We also use the scoring system to accelerate into the marketing pipeline and opportunities.
  • Lead scoring
  • Email nurturing programs
  • Building landing pages
  • Calculating ROI
  • Smart program logic can get complex at times. The steps are confusing. Wish it can be simpler.
  • Implementation of UTM tracking can be easier
  • Sometimes the leads on the Marketo doesn't match to the platform leads.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We are looking at the leads flowing and nurturing and ultimately becoming MQL's and opportunities for the business.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Marketo is best for nurturing programs and lead scoring. It has the entire digital system built within, which can make digital marketing operations easier and simpler.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
5
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
6
Social sharing and campaigns
6
Dashboards
8
Standard reports
8
Custom reports
9
API
6
Role-based workflow & approvals
6
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8