Reliable and practical software for ABM
November 24, 2021
Reliable and practical software for ABM
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo ABM
Overall Satisfaction with Marketo Engage
We need to measure preciously the response of customer touches along their journey and integrate the data back to SFDC for our sales team to follow up the high score contacts based on what marketing has engaged them with. This software does track the details and enables multiple touches for the stakeholders of each account that we target.
- Email marketing.
- Lead tracking.
- Digital Asset Management.
- Server responsiveness.
- Interface of workspace management need to be beautified.
- User friendliness on integration with SFDC for campaign creation.
- Prospecting / New Business
We have prospecting emails to be sent out to the new prospects and leads which comes in multiple touches before we call them up. The software measures the number of touches before conversion and helps the lead scoring for the sales to prioritize which lead to being followed up first with a human touch.
The company chose Marketo for its versatility and scalability to meet the business development and marketing needs and I find it a reliable and practical software for digital marketing and automating the customer engagement journey with our prospects. The learning curve is not steep so I can easily pick up with self-help tutorials.
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes