We are Hero. We have been a Marketo customer since December 20, 2014 and we rolled out Marketo in 10 business days.
Updated December 15, 2015
We are Hero. We have been a Marketo customer since December 20, 2014 and we rolled out Marketo in 10 business days.
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Marketo is owned by the marketing department, but because our roles expand beyond traditional marketing activities, we use marketo for marketing supported activities in Customer Success, Customer Service, Implementation, and customer technical support. Marketo solves an array of problems for us at Hero but it can all be summed up by saying that Marketo allows us to communicate with our current and potential customers when the time is right in a very personal manner.
- Marketing program management
- Lead scoring and lead assignment
- Nurturing and relationship development
- Additional CRM integrations - very tight with Salesforce but other CRM platforms are not nearly as well supported. Unfortunately, we are not using Salesforce.
- Better tools for subscriber opt-down/cadence setting pages. Should really be part of the interface.
- Marketing program folders can become unwieldy.
- Significant improvements to Marketing > Sales alignment
- Rapid program development, testing, iteration, deployment and measurement.
- Our open rates and engagement measures improved by 150% over 2014 marketing efforts
- ur open-to-click was astonishingly high at 22.5% average.
- And, our click to conversion performed exceptionally well, generating 200% more qualified opportunities with one program than all of our event efforts combined in Q1 2014
- BlueHornet,MailChimp,Act-On,Constant Contact,intercom
The breadth of marketing automation tools inside Marketo is unmatched by any competitor that I have ever researched. In addition, their customer community, their professional services and on boarding assistance, their consultation and continuing education, their best practice documentation, etc., etc. all are contributing factors as to why Marketo is the clear leader. I would take this product with me anyplace I run a marketing effort.
100,000 to 250,000
Adobe Marketo Engage Feature Ratings
Using Marketo
Marketo Implementation
- Implemented in-house