Miro: the magical marketing plan ideation tool!
March 25, 2022

Miro: the magical marketing plan ideation tool!

Christine Rodriguez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Miro

Our team uses Miro during our marketing campaign development phase. It has proven to be beneficial for us, especially in a time when teams are dispersed and challenged with collaborating virtually, in allowing the various team members to ideate in a creative manner. In turn, those boards are an integral resource when shifting from concept to execution for us.
  • Built in functionality: i.e. TO DO LISTS
  • Templatization: repeatable boards can be easily created
  • Emoji engagement: simple means for team engagement/approval without 'another email'
  • Template Library: appreciate the vast 'out of the box' offerings which offer up add'l ideas of how to leverage the tool in daily tasks
  • Integration with Smartsheet (not just JIRA) without custom development
  • Attachment capabilities: Maybe this exists already and I'm not aware
  • Improved collaboration: move away from shared .ppt to real-time more visual collaboration and 'noodling' of ideas.
  • Templatization for repeatable tasks for campaign planning has reduced cycles spent on recreation
  • Still requires an additional step to migrate ideas to action in our project mgmt tool: Smartsheet. This has been a neutral impact as we've not gained any proficiency in this regard.
We didn't have any account or technical support. We drove MIRO licensed users to web-based knowledge sessions which have sufficed to date. If we were to fully implement I'd be interested in the services offered.
Same as the last question. Self-service. It is a fairly intuitive tool, but I don't presume to know all that it can do so that level of white-glove service may offer up additional features we're unaware of.
A+ Global org with teams dispersed across multiple offices.

Do you think Miro delivers good value for the price?


Are you happy with Miro's feature set?


Did Miro live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Miro go as expected?

I wasn't involved with the implementation phase

Would you buy Miro again?


More users were familiar with Miro here and I love the user-friendly interface. As the PMO office lead, I ultimately am looking for tools that enhance our program management tool of record: Smartsheet. I still prefer some of the Lucidchart features but hope that Miro will expand in the near future, in turn making themselves the front leader.
We primarily use it for marketing campaign planning and forecasting as a virtual collaboration tool, however, have also used it for things such as a 'team shout-out board' and visual forecasting tool. I did review Lucidchart as well as we are Smartsheet users and I loved the feature/integration where 'sticky notes' could be set up to dynamically create tasks which to me is the next logical step: taking the ideas of the dreamers and assigning them to the 'doers' to manage through execution. This removes add'l administrative work: building efficiency cost savings and speed to market. If Miro could build this I'd be 100% onboard with adopting universally with more licensed users.