I love-- a paid subscriber to the MOZ community
December 14, 2018
I love-- a paid subscriber to the MOZ community
Score 10 out of 10
Vetted Review
Verified User
Software Version
SEOmozPro
Overall Satisfaction with Moz
We use MOZ to monitor the optimization of our clients' sites. It is actively used by myself and one other inbound marketing professional. It specifically helps me monitor how well our clients' sites are ranking for certain keywords (nationally & locally). It also helps me find new opportunities for terms we could target with our existing content or opportunities for new content. I primarily find myself using Rank Tracker & Keyword Explorer. I'm looking forward to seeing what will be added since the merge with STAT that will help us find new link opportunities.
- Keyword Explorer. I use the lists feature, SERP analysis, & suggestions several times per week. The suggestions that are questions is a good starting place for get a sense of what my target audience cares about. Then I'm able to do more targeted research within the SERP itself and come up with a plan for our piece of content.
- I think Rank Tracker is really helpful, especially for agencies trying to get a quick sense of how many sites are performing for higher priority terms. All your top terms are on one page, which makes it easy to do a quick, daily check.
- MOZ does a really good job at creating an open, no judgement community forum where ideas and concerns can be freely expressed without ridicule or embarrassment. Whether you think you are a beginner or an expert, you are welcome to speak your mind and ask your questions. Their free articles, white papers, vlogs, etc are all really well done resources for any SEO professional.
- Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
- I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
- I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
- It has helped me provide empirical insights to prove that a key term or piece of content is worth having, even if it doesn't come across to the client as polished.
- It has helped me catch technical errors before search console finds them.
- It has helped me monitor new sites' performance days before search console or GA has any real data.
- SEMRush and BrightEdge
I like that I don't need to download anything to use all of the features MOZ has to offer. It is all contained online, so I don't have to open separate applications. And the cost is extremely reasonable.